SPC invites Lubbock community to attend Guitar Festival

The live entertainment industry is one of many that has been hit hard by the impacts of COVID-19.

Many musicians have been without a live show for months. Independent artist, Hannah Jackson said this has been a challenging time.

"There's a lot that goes on, it's not just oh I miss playing my guitar for people,"Jackson said. "I mean do, I really do, but I also invested a big chunk of change in getting my music produced and out there."

Jackson has two albums in the works but with venues shutdown, marketing the music has been difficult.

"Since I'm not able to get out and actually perform the songs, I've kind of slowed down and lost a little bit of momentum," Jackson said.

Other Lubbock musicians are in the same boat.

"Unfortunately, all the venues where we can actually perform are shutdown except for restaurants," Dustin Garrett said. "And even restaurants are struggling to keep their doors open."

Jenni Dale Lord went nine weeks without playing a single show, but said she was able to collaborate with peers to make her music available online.

"Everybody in the music community really just came together and said use my Facebook page to do a live stream," Lord explained. "There was like two weeks straight that I had one to two live streams on somebody else's Facebook page, which was really nice because that exposes you to an audience you don't have on your own page."

The uncertainty of the future makes it difficult for musicians to plan ahead, as most venues usually book one to two years in advance.

"What's the end date here, what am I planning for here," Jackson said. "Give me some sort of timeline, but you know there is no timeline with this virus, it is what it is, it's hard for everybody."

However, artists say there have been some high notes amid the pandemic.

"Taking time off and being able to align my life, and find gratitude and spend time with my family," Jackson said. "And collaborating with other artists who don't usually have time because we're all so busy."

Musicians aren't the only entertainers trying to adjust to current circumstances. Cirque Adventure is a family of acrobats that have been performing together for more than a decade, but nearly all the events on this year's schedule were canceled.

"Hopefully next year it'll be back to our normal but it doesn't make up for, i mean that's a years worth of income that's lost," Timothy McCandless said.

Moving forward, McCandless said he's had to get creative to book shows and stay busy.

"Doing things like the Circus Dinner Show this weekend, where we know we're taking all the risk," he said.

McCandless said Saturday's venue is safe and his family is excited to be back on stage.